When speaking about promoting a product or something there are many ways that can be done. Traditionally people or companies would promote something by using printed leaflets, brochures, posters and banners spread and placed on many streets. They would also advertise on television and radio. Today since the Internet became popular people and companies started to advertise online. Internet marketing is pretty promising because almost everyone around the world is on the Internet. There are so many Internet marketing methods that can be used, for example, there are advertisements that can be placed in a website, that pop up when opening a website, that are hidden within a text in a website, etc.
Today there are many companies with the official website that use a service of SEO which stands for search engine optimization. SEO service is provided by many online dedicated companies. The basic way of working of SEO is to allow a website to achieve higher ranking when people do a search using a search engine. In a simpler way of explaining it, when people search for something using a search engine they will see links or websites that are on the top of the listing –and those links or websites might have used SEO service in order for them to stay on the top among so many other companies or competitors.